• Develop, implement, and manage marketing automation strategies using tools like Mailchimp, HubSpot, etc., to optimize email workflows, lead scoring, and campaign performance.
• Analyze data from automation platforms to identify actionable insights and refine strategies for improved ROI.
• Plan, execute, and monitor email marketing campaigns, ensuring segmentation, personalization, and A/B testing to maximize open rates, click-through rates, and conversions.
• Support the development and execution of comprehensive digital marketing initiatives, including SEO, SEM, display ads, and website enhancements to drive traffic and increase brand visibility.
• Collaborate with cross-functional teams to ensure consistent messaging and seamless customer experiences across digital channels.
• Develop and implement enhanced social media strategies to engage target audiences, increase followers, and drive conversions across platforms.
• Monitor social media trends, analytics, and paid campaigns to continually refine strategies and deliver measurable results.
• Additional marketing and communications activities, as needed.

• Content management: 4 years (Required)
• WordPress: 4 years (Required)
• Digital marketing: 4 years (Required)

• Bachelor’s degree in marketing, communications, or a related field
• 3-5 years industry experienced
• Proven experience leading digital marketing efforts and paid ad campaigns
• The ability to work in a fast-paced environment
• Working knowledge of email marketing platforms (Mailchimp), customer relationship management systems (Hubspot), and content management systems (WordPress)
• Ability to meet deadlines
• Creative, resourceful, flexible, and self-motivated
• Critical Thinking
• Receptive to feedback
• Excellent organizational and time management skills
• The ability the handle multiple projects concurrently
• Effective communication skills

• 401(k) and employer match
• Dental insurance
• Vision insurance
• Health insurance
• Paid time off

Job Type: Full-time

Education: Bachelor’s degree in marketing, communications, or a related field

Schedule: Day shift, Monday to Friday

Work Location: 959 Industrial Drive, Allegan, MI 49010